The Superyacht Group

The Superyacht Report 197


The Superyacht Report SEPTEMBER 2019

Digital - £20.00 | Print - £25.00

    In line with the major superyacht event of the year, Monaco Yacht Show, we consider some of the market's most pressing business issues, including the health and future of the brokerage market, key European infrastructure projects and the primacy of Côte d'Azur and Monaco as the superyacht capitals of the world, as well as speaking to some of the industry's major investors and giving voice to the next generation of superyacht industry professionals.

    Our team of journalists casts a critical eye on a variety of sectors, from new build to brokerage, to determine how the superyacht market is performing and what we can expect in coming years.

    With much having been said about the expectations of the next generation of superyacht owners, we explore some of the technologies that will ensure that the superyachts of the future meet the exacting needs of a new set of owners and charter guests.

    As the superyacht market grows and matures, so to must the various economies that service the growing fleet. Bryony McCabe explores the various ways in which Genoa, Italy, is evolving beyond being a shipbuilding centre of excellence. Elsewhere senior crew consider the ways that the industry needs to change to ensure a brighter future for owners and crew alike.

    In an industry where word of mouth if often the most powerful marketing tool, the art of storytelling plays a vital role in the establishment and success of brands. Herein two to the industry's most prominent marketers discuss the nuances of superyacht marketing. Additionally, our journalists choose their must-see vessels for MYS 2019.

    The design market has, for a long time, been dominated by a number of big names, Georgia Boscawen sits down with the next generation of design talent to discuss the market today and how to make a name for yourself in a competitive space.